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A study of celebrity brand endorsements on Twitter

dc.contributor.advisorTripathi, Sanjeev
dc.contributor.authorRoy, Niloy
dc.contributor.authorPrakash, Mayank
dc.contributor.authorChaturvedi, Prateek
dc.date.accessioned2016-03-18T06:38:48Z
dc.date.available2016-03-18T06:38:48Z
dc.date.copyright2013
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/11718/17596
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectSocial Mediaen_US
dc.subjectFacebooken_US
dc.subjectTwitteren_US
dc.subjectSocial media advertisingen_US
dc.titleA study of celebrity brand endorsements on Twitteren_US
dc.typeStudent Projecten_US


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