Role of communication in social marketing in India: a study of the communication strategy for the oral pill
dc.contributor.advisor | Rao, Srinivas S. | |
dc.contributor.author | Kamal, Raj | |
dc.date.accessioned | 2016-03-28T08:35:54Z | |
dc.date.available | 2016-03-28T08:35:54Z | |
dc.date.copyright | 1990 | |
dc.date.issued | 1990 | |
dc.identifier.uri | http://hdl.handle.net/11718/17679 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.subject | Social marketing | en_US |
dc.subject | Communication strategy | en_US |
dc.title | Role of communication in social marketing in India: a study of the communication strategy for the oral pill | en_US |
dc.type | Student Project | en_US |
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