Study on sweepstakes and contests as a tool of sales promotion
dc.contributor.advisor | Shingi, P. M. | |
dc.contributor.author | Tyagi, A. K. | |
dc.contributor.author | Arya, Pramesh | |
dc.date.accessioned | 2016-03-30T04:26:25Z | |
dc.date.available | 2016-03-30T04:26:25Z | |
dc.date.copyright | 1991 | |
dc.date.issued | 1991 | |
dc.identifier.uri | http://hdl.handle.net/11718/17708 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Contests | en_US |
dc.subject | Sales promotion | en_US |
dc.title | Study on sweepstakes and contests as a tool of sales promotion | en_US |
dc.type | Student Project | en_US |
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