Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers

dc.contributor.advisor	Nathan, S. V.
dc.contributor.author	R. G., Subhashini
dc.contributor.author	Halder, Dipankar
dc.date.accessioned	2016-03-30T04:38:13Z
dc.date.available	2016-03-30T04:38:13Z
dc.date.copyright	1992
dc.date.issued	1992
dc.identifier.uri	http://hdl.handle.net/11718/17740
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Advertising	en_US
dc.subject	Assumptions modelling	en_US
dc.title	Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers	en_US
dc.type	Student Project	en_US