Applied Semiotics: the use of sacred & secular symbols implications and applications for advertisers

dc.contributor.advisor	Mukhopadhyay, Sipra
dc.contributor.author	Nagpal, Apurv
dc.contributor.author	Titus, Ajoy B.
dc.date.accessioned	2016-03-30T04:38:41Z
dc.date.available	2016-03-30T04:38:41Z
dc.date.copyright	1993
dc.date.issued	1993
dc.identifier.uri	http://hdl.handle.net/11718/17742
dc.description.abstract	The study examined perceptions of all-visual advertising stimuli using Sacred and Secular symbols. Two response criteria were looked at; aesthetic/emotional perceptions and rat ion a 1 /u.ti 1 i tar ian perceptions A hypothesis that subjects viewing an advertisement t using primarily Sacred symbols should rate it higher on the aesthetic/emotional dimension than one using Secular symbols was proved. A second Hypothesis that subjects viewing an advertisement u sing primary x 1 y Sec la 1 ar s y m b o 1 s w o u 1 d ratE i. t h i. q h e r o n t h e uti 1 i tartan/rational dimension than one using Sacred symbols was disproved.
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Advertisers	en_US
dc.subject	Applications	en_US
dc.subject	Implications	en_US
dc.title	Applied Semiotics: the use of sacred & secular symbols implications and applications for advertisers	en_US
dc.type	Student Project	en_US