Standardization vs Localization decisions in multinational brand marketing

dc.contributor.advisor	Mishra, Shekhar
dc.contributor.author	Sinha, Jaivardhan
dc.contributor.author	Anil, T. S.
dc.date.accessioned	2016-04-01T06:48:08Z
dc.date.available	2016-04-01T06:48:08Z
dc.date.copyright	1993
dc.date.issued	1993
dc.identifier.uri	http://hdl.handle.net/11718/17772
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Standardization	en_US
dc.subject	Brand marketing	en_US
dc.subject	Multinational brand	en_US
dc.title	Standardization vs Localization decisions in multinational brand marketing	en_US
dc.type	Student Project	en_US