Rural consumer buying behaviour for consumer non durable branded goods
dc.contributor.advisor | Naik, Gopal | |
dc.contributor.author | Monika. | |
dc.contributor.author | Arya, Ved Prakash. | |
dc.date.accessioned | 2016-04-01T06:49:03Z | |
dc.date.available | 2016-04-01T06:49:03Z | |
dc.date.copyright | 1993 | |
dc.date.issued | 1993 | |
dc.identifier.uri | http://hdl.handle.net/11718/17777 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.subject | Consumer behavior | en_US |
dc.subject | Rural | en_US |
dc.title | Rural consumer buying behaviour for consumer non durable branded goods | en_US |
dc.type | Student Project | en_US |
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