Quantitative model of brand equity with application in decision

dc.contributor.advisor	Jain, Abhinandan K.
dc.contributor.advisor	Saha, J. L.
dc.contributor.author	Namputhiripad, Jayanthan
dc.contributor.author	Chandrasekhar, Ketharaju
dc.date.accessioned	2016-04-01T06:53:28Z
dc.date.available	2016-04-01T06:53:28Z
dc.date.copyright	1994
dc.date.issued	1994
dc.identifier.uri	http://hdl.handle.net/11718/17792
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Trademarks	en_US
dc.subject	Brand name	en_US
dc.subject	Products	en_US
dc.title	Quantitative model of brand equity with application in decision	en_US
dc.type	Student Project	en_US