Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process

dc.contributor.advisor	Nathan, S. V.
dc.contributor.author	Bal, Deepika C.
dc.contributor.author	Velamuri, Sharada
dc.date.accessioned	2016-04-01T07:08:51Z
dc.date.available	2016-04-01T07:08:51Z
dc.date.copyright	1993
dc.date.issued	1993
dc.identifier.uri	http://hdl.handle.net/11718/17818
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Consumer	en_US
dc.subject	Decision-making	en_US
dc.subject	Family - Influence	en_US
dc.title	Joint family influence on consumer decision making: a study of the role of extended family members in the decision making process	en_US
dc.type	Student Project	en_US