Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneering brands and late entrants

dc.contributor.advisor	Gandhi, Vasant P.
dc.contributor.author	Dang, Ajay Mohan
dc.date.accessioned	2016-04-08T04:15:34Z
dc.date.available	2016-04-08T04:15:34Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/17904
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Brand management	en_US
dc.subject	Strategies	en_US
dc.title	Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneering brands and late entrants	en_US
dc.type	Student Project	en_US