Radio Vs. Television: as advertising media vehicles

dc.contributor.advisor	Shingi, P. M.
dc.contributor.author	Talwar, Sharad
dc.contributor.author	Gopalkrishnan, S
dc.date.accessioned	2016-04-08T08:35:20Z
dc.date.available	2016-04-08T08:35:20Z
dc.date.copyright	1988
dc.date.issued	1988
dc.identifier.uri	http://hdl.handle.net/11718/17914
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Radio	en_US
dc.subject	Television	en_US
dc.subject	Advertising media	en_US
dc.title	Radio Vs. Television: as advertising media vehicles	en_US
dc.type	Student Project	en_US