Line extensions and multi-branding tools for competitive strategy

dc.contributor.advisor	Banerjee, Bibek
dc.contributor.author	Balaji, N.
dc.contributor.author	Pandey, Suryakant
dc.date.accessioned	2016-04-08T08:40:16Z
dc.date.available	2016-04-08T08:40:16Z
dc.date.copyright	1995
dc.date.issued	1995
dc.identifier.uri	http://hdl.handle.net/11718/17930
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Multi-branding	en_US
dc.subject	Strategy	en_US
dc.title	Line extensions and multi-branding tools for competitive strategy	en_US
dc.type	Student Project	en_US