Identifying the brand: lifestyle linkages in the men's personal care products market

dc.contributor.advisor	Koshy, Abraham
dc.contributor.author	Khan, Anjum
dc.contributor.author	Sadanandan, Salil
dc.date.accessioned	2016-04-08T08:45:41Z
dc.date.available	2016-04-08T08:45:41Z
dc.date.copyright	1990
dc.date.issued	1990
dc.identifier.uri	http://hdl.handle.net/11718/17950
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Lifestyle marketing	en_US
dc.subject	Brand identification	en_US
dc.subject	Products	en_US
dc.title	Identifying the brand: lifestyle linkages in the men's personal care products market	en_US
dc.type	Student Project	en_US