Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges

dc.contributor.advisor	Gandhi, Vasant P.
dc.contributor.author	K, Ramesh
dc.date.accessioned	2016-04-08T08:47:04Z
dc.date.available	2016-04-08T08:47:04Z
dc.date.copyright	1995
dc.date.issued	1995
dc.identifier.uri	http://hdl.handle.net/11718/17956
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Brand identification	en_US
dc.subject	Rural India	en_US
dc.subject	Consumer goods	en_US
dc.subject	Brand equity	en_US
dc.title	Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges	en_US
dc.type	Student Project	en_US