Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges
dc.contributor.advisor | Gandhi, Vasant P. | |
dc.contributor.author | K, Ramesh | |
dc.date.accessioned | 2016-04-08T08:47:04Z | |
dc.date.available | 2016-04-08T08:47:04Z | |
dc.date.copyright | 1995 | |
dc.date.issued | 1995 | |
dc.identifier.uri | http://hdl.handle.net/11718/17956 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Brand identification | en_US |
dc.subject | Rural India | en_US |
dc.subject | Consumer goods | en_US |
dc.subject | Brand equity | en_US |
dc.title | Brand identification and "brand equity" in rural India for consumer goods - prospects and challenges | en_US |
dc.type | Student Project | en_US |
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