Lifestyles and attitudes of rural consumers with implications for marketers
dc.contributor.advisor | Shingi, P. M. | |
dc.contributor.author | Vasudeven, Vandana | |
dc.contributor.author | Kanyal, Vikrant | |
dc.date.accessioned | 2016-04-08T08:47:32Z | |
dc.date.available | 2016-04-08T08:47:32Z | |
dc.date.copyright | 1995 | |
dc.date.issued | 1995 | |
dc.identifier.uri | http://hdl.handle.net/11718/17958 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.subject | Lifestyles | en_US |
dc.subject | Attitudes | en_US |
dc.subject | Consumer behaviour | en_US |
dc.subject | Psychological aspects | en_US |
dc.title | Lifestyles and attitudes of rural consumers with implications for marketers | en_US |
dc.type | Student Project | en_US |
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