Development of a stereotype consumer profile of rural buyers as perceived by advertisers and marketers and its comparison against actual results

dc.contributor.advisor	Shingi, P. M.
dc.contributor.author	Oak, Aniruddha
dc.date.accessioned	2016-04-12T08:28:55Z
dc.date.available	2016-04-12T08:28:55Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/18006
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Buyer behaviour	en_US
dc.subject	Stereotype	en_US
dc.title	Development of a stereotype consumer profile of rural buyers as perceived by advertisers and marketers and its comparison against actual results	en_US
dc.type	Student Project	en_US