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dc.contributor.advisorBibek, Banerjee
dc.contributor.authorMendonca, Shailesh
dc.contributor.authorSahay, Sumit
dc.date.accessioned2016-04-12T08:29:23Z
dc.date.available2016-04-12T08:29:23Z
dc.date.copyright1997
dc.date.issued1997
dc.identifier.urihttp://hdl.handle.net/11718/18008
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectProduct differentiation strategyen_US
dc.subjectBuying decisionen_US
dc.titleDifferentiating products on irrelevant attributes and it's impact on consumer purchase decisionsen_US
dc.typeStudent Projecten_US


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