Differentiating products on irrelevant attributes and it's impact on consumer purchase decisions

dc.contributor.advisor	Bibek, Banerjee
dc.contributor.author	Mendonca, Shailesh
dc.contributor.author	Sahay, Sumit
dc.date.accessioned	2016-04-12T08:29:23Z
dc.date.available	2016-04-12T08:29:23Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/18008
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Product differentiation strategy	en_US
dc.subject	Buying decision	en_US
dc.title	Differentiating products on irrelevant attributes and it's impact on consumer purchase decisions	en_US
dc.type	Student Project	en_US