Transactional Analysis and Brand Positioning

dc.contributor.advisor	Chhokar, Jagdeep S.
dc.contributor.author	Sethuraman, Subhadra
dc.contributor.author	Das, Sabyasachi
dc.date.accessioned	2016-04-12T08:31:07Z
dc.date.available	2016-04-12T08:31:07Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/18016
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Transactional analysis	en_US
dc.subject	Brand positioning	en_US
dc.title	Transactional Analysis and Brand Positioning	en_US
dc.type	Student Project	en_US