Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
dc.contributor.advisor | Shingi, P. M. | |
dc.contributor.author | Dutta, Rekhia | |
dc.contributor.author | Dang, Ajay Mohan | |
dc.date.accessioned | 2016-04-12T08:31:21Z | |
dc.date.available | 2016-04-12T08:31:21Z | |
dc.date.copyright | 1997 | |
dc.date.issued | 1997 | |
dc.identifier.uri | http://hdl.handle.net/11718/18017 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management, Ahmedabad | en_US |
dc.subject | Marketing | en_US |
dc.subject | Advertising | en_US |
dc.title | Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness | en_US |
dc.type | Student Project | en_US |
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