Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness

dc.contributor.advisor	Shingi, P. M.
dc.contributor.author	Dutta, Rekhia
dc.contributor.author	Dang, Ajay Mohan
dc.date.accessioned	2016-04-12T08:31:21Z
dc.date.available	2016-04-12T08:31:21Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/18017
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Marketing	en_US
dc.subject	Advertising	en_US
dc.title	Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness	en_US
dc.type	Student Project	en_US