Measuring the dimensions of brand knowledge and finding their relationship with reservation price

dc.contributor.advisor	Bibek, Banerjee
dc.contributor.author	Monga, Ashwani
dc.contributor.author	Mahajan, Vishal
dc.date.accessioned	2016-04-12T08:31:35Z
dc.date.available	2016-04-12T08:31:35Z
dc.date.copyright	1997
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/11718/18018
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Brand name products	en_US
dc.subject	Knowledge	en_US
dc.title	Measuring the dimensions of brand knowledge and finding their relationship with reservation price	en_US
dc.type	Student Project	en_US