Impact of simultaneous multiple brand introduction on an individual consumer's consideration set

dc.contributor.advisor	Bibek, Banerjee
dc.contributor.author	Singh, Jujhar
dc.contributor.author	Pant, Sushrut
dc.date.accessioned	2016-04-12T08:49:05Z
dc.date.available	2016-04-12T08:49:05Z
dc.date.copyright	1998
dc.date.issued	1998
dc.identifier.uri	http://hdl.handle.net/11718/18046
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Trademarks	en_US
dc.subject	Brand name products	en_US
dc.subject	Advertising	en_US
dc.title	Impact of simultaneous multiple brand introduction on an individual consumer's consideration set	en_US
dc.type	Student Project	en_US