Psychographic profiling of the green consumers

dc.contributor.advisor	Kothari, Brij
dc.contributor.author	Kumar, Sandeep
dc.contributor.author	Gupta, Vivek
dc.date.accessioned	2016-04-12T08:50:48Z
dc.date.available	2016-04-12T08:50:48Z
dc.date.copyright	1998
dc.date.issued	1998
dc.identifier.uri	http://hdl.handle.net/11718/18054
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management, Ahmedabad	en_US
dc.subject	Green marketing	en_US
dc.subject	Consumers	en_US
dc.title	Psychographic profiling of the green consumers	en_US
dc.type	Student Project	en_US