Determinants and mesurement of brand Equity
dc.contributor.advisor | Saha, J. L. | |
dc.contributor.advisor | Jain, Abhinandan K. | |
dc.contributor.author | Ganesan, Rajesh | |
dc.contributor.author | S., Rajesh | |
dc.date.accessioned | 2016-04-12T08:54:04Z | |
dc.date.available | 2016-04-12T08:54:04Z | |
dc.date.copyright | 1995 | |
dc.date.issued | 1995 | |
dc.identifier.uri | http://hdl.handle.net/11718/18062 | |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Brand equity | en_US |
dc.subject | Measurement | en_US |
dc.title | Determinants and mesurement of brand Equity | en_US |
dc.type | Student Project | en_US |
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