Determinants and mesurement of brand Equity

dc.contributor.advisor	Saha, J. L.
dc.contributor.advisor	Jain, Abhinandan K.
dc.contributor.author	Ganesan, Rajesh
dc.contributor.author	S., Rajesh
dc.date.accessioned	2016-04-12T08:54:04Z
dc.date.available	2016-04-12T08:54:04Z
dc.date.copyright	1995
dc.date.issued	1995
dc.identifier.uri	http://hdl.handle.net/11718/18062
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Brand equity	en_US
dc.subject	Measurement	en_US
dc.title	Determinants and mesurement of brand Equity	en_US
dc.type	Student Project	en_US