Exploring mass message customization
Abstract
The paper begins with the exploratory concept of ‘mass
customization’ and then moves on to discuss the
possibility of applying it in business communication.
Further, it gives a brief framework within which to fit
this concept. The author then argues the relevance of the
concept in today’s workplace. However, this paper does
not discuss the details of the ‘process of mass message
customization.’ It just hints to possible areas for
further research and exploration.
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- Working Papers [2627]