Exploring mass message customization

dc.contributor.author	Nande, Kaustubh
dc.date.accessioned	2010-03-31T03:52:46Z
dc.date.available	2010-03-31T03:52:46Z
dc.date.copyright	2003-11-01
dc.date.issued	2010-03-31T03:52:46Z
dc.identifier.uri	http://hdl.handle.net/11718/1816
dc.description.abstract	The paper begins with the exploratory concept of ‘mass customization’ and then moves on to discuss the possibility of applying it in business communication. Further, it gives a brief framework within which to fit this concept. The author then argues the relevance of the concept in today’s workplace. However, this paper does not discuss the details of the ‘process of mass message customization.’ It just hints to possible areas for further research and exploration.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2003/1782
dc.subject	Business communication	en
dc.subject	Mass messages	en
dc.title	Exploring mass message customization	en
dc.type	Working Paper	en