| dc.description.abstract | This paper is a part of a larger research on the working of business law in
India in the changing context of globalisation and liberalisation. The macro
theme requires details of the changes in law, economy and business in
different fields. However, as the changes in the economy were in a nascent
stage, the details were yet to emerge. Now, after a decade of reforms,
changes in different fields are beginning to be discernible. Towards creating a
corpus on the working of law in its micro details, this paper takes up the law
on holding of games, contests and lotteries for promotion of products and
services. With liberalisation, as entry into production and services is no more
a barrier, firms have got into aggressive and competitive trade practices to
entice the customers. This has included proliferation of games, contests,
lotteries and similar promotional schemes. The paper explores the working of
the provision on the subject, contained in the Monopolies and Restrictive
Trade Practices Act, and finds out that while the business practices in the
post-liberalisation-globalisation period required better regulation, the
interpretation of the law by the courts has made the law non-existent. | en |
