Critical analysis of the launch of Bijlee by Mahindra & Mahindra

dc.contributor.advisor	Jain, Abhinandan K.
dc.contributor.author	Vaidya, Manasi
dc.contributor.author	Murali, Vinod
dc.date.accessioned	2016-08-09T11:45:07Z
dc.date.available	2016-08-09T11:45:07Z
dc.date.copyright	2002
dc.date.issued	2002
dc.identifier.uri	http://hdl.handle.net/11718/18292
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	SP;000904
dc.subject	Bijlee	en_US
dc.subject	MEML	en_US
dc.subject	Launch strategy	en_US
dc.title	Critical analysis of the launch of Bijlee by Mahindra & Mahindra	en_US
dc.type	Student Project	en_US