Browsing Journal Articles by Author "Bagozzi, Richard P."
Now showing items 1-2 of 2
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Managerial approaches to social problems
Dholakia, Nikhilesh; Bagozzi, Richard P. (1975-06-21) -
Marketing management and beyond: a historical overview
Dholakia, Ruby Roy; Stern, Louis W.; Bagozzi, Richard P. (1977-10-21)