Browsing Journal Articles by Author "Banerjee, Arindam"
Now showing items 1-18 of 18
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A brand share prediction model based on disparate sources of data from the Mumbai market
Banerjee, Arindam (2004-10-25)We describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate ... -
Data analytics: hyped up aspirations or true potential
Banerjee, Arindam; Bandyopadhyay, Tathagata; Acharya, Prachi (Vikalpa, 2013)The authors explore the importance of data analytics in gaining insights and in driving business planning. They state that the adoption of the business enterprises on the capabilities of the data analytics is a manifestation ... -
Deciding where to buy: store choice behaviour of Indian shoppers
Sinha, Piyush Kumar; Banerjee, Arindam; Uniyal, Dwarika Prasad (2002-10-19)Store choice is a decision that a shopper is fairly involved in. It is important for a store to understand this behaviour for developing marketing strategies to attract and keep its clientele. It is found that shoppers ... -
Determinants of analytics process adoption in emerging economies: perspectives from the marketing domain in India
Banerjee, Arindam; Banerjee, Tanushri (Sage, 2017)Decision-making based on market information has been the hallmark of many successful businesses over decades. The need for precision and specificity in decision rules has been the motivator for policy-makers in ... -
Effective retail promotion management: use of point of sales information resources
Banerjee, Arindam; Banerjee, Bibek (2010-10-14)The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance ... -
Harnessing customer's transaction data for efficient operation: a case of debt collections in the consumer finance industry
Banerjee, Arindam (2010-10-18)With the burgeoning financial services industry in India, service providers increasingly face the risk of their loans becoming bad and consequently leading to a charge-off loss as indicated by the accumulation of ... -
International service outsourcing: using offshore analytics to identify determinants of value - added outsourcing
Banerjee, Arindam; Williams, Scott A. (Strategic Outsourcing, 2009-11-09)Purpose – International outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors ... -
Measuring the efficacy of marketing spends
Banerjee, Arindam; Awasthy, Dheeraj (2002-07-19) -
Optimal retail pricing model under multi-period consumer purchase planning horizon
Banerjee, Arindam (2001-10-18) -
Poor management research in the India: fault lines in the academic bulwark and 'wayward' priorities
Banerjee, Arindam (Decision, 2014)The article points at some historic reasons for poor productivity in research, including unproductive competition among institutions due to a false sense of self sufficiency, lack of adequate research infrastructure at the ... -
Poor management research in the India: time for collective responsibility
Banerjee, Arindam (Productivity, 2014)The article acknowledges the fact that developing nations such as India may have challenges in allocating public funds for academic research, given that there are many primary requirements that need to be met for its ... -
Price thresholds in a promotion Intensive environment: how consumers optimally make decisions on how much to buy
Banerjee, Arindam; Divakar, Suresh (2001-10-14)How do consumers behave when they are confronted with price promotions at the retail level? Do they buy as much as they can and stock for future? Do they postpone their purchases in anticipation of further price cuts? Do ... -
Road Map for successful CRM implementation
Banerjee, Arindam (2002-07-19) -
A savory challenge: innovative activities at India salt
Banerjee, Arindam; Bordia, Sarbari (2007-11-02) -
The science of creating business acumen
Banerjee, Arindam (2010-09-06)Managing an organization successfully long term is like running a marathon. You need lasting power and the right timing to deploy your strength to race ahead of the pack at the critical juncture. It is very much unlike ... -
Store choice in an evolving market
Sinha, Piyush Kumar; Banerjee, Arindam (2004-10-26)The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ... -
A theory based explanation of differential consumer response to promotions
Jha-Dang, Priya; Banerjee, Arindam (2004-10-25) -
Web content analysis of online grocery shopping web sites in India
Banerjee, Arindam; Banerjee, Tanushri (International Journal of Business Analytics, 2018)