Browsing Journal Articles by Author "Banerjee, Bibek"

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    • Effective retail promotion management: use of point of sales information resources 

      Banerjee, Arindam; Banerjee, Bibek (2010-10-14)
      The increasing availability of customers' transaction level data at the point of sale (POS) in electronic form in various stores in India is opening up important arenas in marketing analytics that can enhance ...

    • Konkan railway corporation ltd. 

      Banerjee, Bibek; Raghuram, G.; Rangaraj, N. (2000-10-13)
      The Konkan Railway Corporation's project bridging the Konkan gap between Bombay and Mangalore has got embroiled in various controversies—environmental, political, as well as religious. The issue is not about the passage ...