Browsing Journal Articles by Author "Banerjee, Tanushri"
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Determinants of analytics process adoption in emerging economies: perspectives from the marketing domain in India
Banerjee, Arindam; Banerjee, Tanushri (Sage, 2017)Decision-making based on market information has been the hallmark of many successful businesses over decades. The need for precision and specificity in decision rules has been the motivator for policy-makers in ... -
Web content analysis of online grocery shopping web sites in India
Banerjee, Arindam; Banerjee, Tanushri (International Journal of Business Analytics, 2018)