Browsing Journal Articles by Author "Bhandari, Labdhi R."

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    • Distribution: the backbone of Indian marketing system 

      Bhandari, Labdhi R. (1978-08-26)
      Distribution is a crucial function in marketing. It has the dual aspects of meeting the needs of the masses and of making goods and services available on the most competitive terms wherever they are demanded with ...

    • Organisational culture in the changing environment 

      Bhatnagar, Deepti; Bhandari, Labdhi R. (1998-10-08)
      In the context of rapid changes taking place in the economic and business environment in the country/ organizations need to transform themselves radically in order to seize new opportunities. Arguing that organizational ...