Browsing Journal Articles by Author "Bhatia, B. S."
Now showing items 1-3 of 3
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Role of economic times in decision-making: an IIM survey
Mehta, Subhash C.; Bhatia, B. S. (1971-03-06) -
Trends in advertising consumer products: use of space, preferred sizes and frequency
Mehta, Subhash C.; Bhatia, B. S. (1971-02-28) -
Trends in advertising consumer products: use of space, preferred sizes, and frequency
Bhatia, B. S. (2010-05-12)