Browsing Journal Articles by Author "Borah, Sourav"
Now showing items 1-5 of 5
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Identifying the drivers of luxury brand sales in emerging markets: an exploratory study
Sharma, Amalesh; Soni, Mauli; Borah, Sourav; Saboo, Alok R. (Journal of Business Research, 2020)Luxury brands across the globe have made inroads into emerging markets (EM). While some brands have succeeded in one EM, they have failed to replicate their success in others. We investigate the drivers of luxury brand ... -
Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: an institutional logics perspective
Moses, Aditya Christopher; Sharma, Amalesh; Borah, Sourav; Adhikar, Anirban (Elsevier, 2018)Racial diversity is considered an integral part of the business world. The extant literature has focused on the effect of racial diversity on a firm's financial performance and presented mixed findings. Building on the ... -
Is it too complex?: the curious case of supply network complexity and focal firm innovation
Sharma, Amalesh; Pathak, Surya; Borah, Sourav; Adhikary, Anirban (Journal of Operations Management, 2019)Firms have increasingly relied on their supply network for improving their innovation performance. Although the relationship between the supply network structure and innovation has been investigated, the link between supply ... -
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav; Prakhya, Srinivas; Sharma, Amalesh (Springer, 2019)Building on the properties of emerging markets, we investigate how a firm should align its service recovery strategies with different types of service failure to reduce customer churn in an emerging market. Using resource ... -
Understanding the structural characteristics of a firm’s whole buyer–supplier network and its impact on international business performance
Borah, Sourav; Amalesh Sharma, Amalesh; V. Kumar, V; Yan, Jun; Adhikary, Anirban (Springer, 2019-03-01)Building on the network theory and the concept of organizationalambidexterity, we investigate the impact of structural characteristics of afirm’s whole buyer–supplier network: network density, betweennessc ...