Browsing Journal Articles by Author "Borah, Sourav Bikash"
Now showing items 1-12 of 12
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Achieving social and economic sustainability through innovations in transformative services: a case of healthcare organizations in an emerging market
Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya Christopher (Springer Nature, 2023-08-21)Resource-poor organizations serve a significant portion of emerging markets’ healthcare industries. Such organizations engage in transformative services. However, given emerging markets’ ever-changing dynamics, it is unclear ... -
Chief marketing officers' discretion and firms' internationalization: an empirical investigation
Kumar, V.; Borah, Sourav Bikash; Sharma, Amalesh; Akella, Laxminarayana Yashaswy (Palgrave Macmillan, 2021-01-04)The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization ... -
Collaboration strategies in buyer-supplier relational (BSR) networks and sustainable firm performance: a trade-off story
Sharmaa, Amalesh; Pathak, Surya; Borah, Sourav Bikash; Adhikary, Anirban (Elsevier, 2022-06-28)Collaboration in buyer-supplier relational (BSR) networks can be variously achieved: A buyer firm can focus on supplier-to-supplier interconnectivity (i.e., network density) or enable supplier clustering in its BSR network. ... -
Complexity in a multinational enterprise’s global supply chain and its international business performance: a bane or a boon?
Borah, Sourav Bikash; Sharma, Amalesh; Kumar, V.; Adhikary, Anirban (Palgrave Macmillan, 2022-03-07)The literature on marketing, operations management, and strategy has investigated the impacts of a firm’s supplier network structure and complexity on its financial, environmental, and innovation performance. However, our ... -
Covid-19's impact on supply chain decisions: strategic insights from NASDAQ 100 firms using Twitter data
Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash (Journal of Business Research, 2020-06-12)The coronavirus pandemic is having a clear impact on the supply chains of virtually all manufacturers, retailers, and wholesalers. As the world attempts to navigate through this difficult time, most companies are struggling ... -
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
Sharma, Amalesh; Borah, Sourav Bikash; Haque, Tanjum; Adhikary, Anirban (Springer, 2024-01-03)While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ... -
From silos to synergies: a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; Haque, Tanjum (Elsevier, 2021-10-25)The significant growth of luxury products and services and their marketing in the last three decades has fueled substantial research interest among scholars and practitioners investigating the various aspects of luxury. ... -
How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market
Adhikary, Anirban; Diatha, Krishna Sundar; Borah, Sourav Bikash; Sharma, Amalesh (Springer Science + Business Media, 2021-03-30)Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on ... -
Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research
Borah, Sourav Bikash; Mallapragada, Girish; Bommaraju, Raghu; Venkatesan, Rajkumar; Thongpapanl, Tek (Elsevier, 2021-10-19)Interfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and ... -
Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
Sharma, Amalesh; Akella, Laxminarayana Yashaswy; Borah, Sourav Bikash (Elsevier, 2022-07-16)Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig- nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge structure ... -
Responses to COVID-19: the role of governance, healthcare infrastructure, and learning from past pandemics
Sharma, Amalesh; Borah, Sourav Bikash; Moses, Aditya C. (Journal of Business Research, 2020-09-10)The ongoing COVID-19 outbreak has revealed vulnerabilities in global healthcare responses. Research in epidemiology has focused on understanding the effects of countries’ responses on COVID-19 spread. While a growing body ... -
Supply base concentration and firm innovation performance: A contingency study of supply base breadth, depth, dispersion, and collaboration
Sharma, Amalesh; Adhikary, Anirban; Borah, Sourav Bikash; Pathak, Surya (Elsevier, 2024-03-01)To survive in the current business environment, a firm must embrace ‘innovation’ in its overall business strategies. While scholars have investigated drivers of firms’ innovation performance, the concentration of a firm’s ...