Browsing Journal Articles by Author "Dholakia, Nikhilesh"
Now showing items 1-9 of 9
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Consumption patterns and macro marketing: a radical perspective
Firat, A. Fuat; Dholakia, Nikhilesh (1977-09-21)Patterns of consumption in a society are shaped by choices made at the levels of production (what to produce[l]), distribution (how to allocate the products within society), information dissemination (how is the existence ... -
Lightwell match company
Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. (1978-07-21) -
Managerial approaches to social problems
Dholakia, Nikhilesh; Bagozzi, Richard P. (1975-06-21) -
Marketing planning in a social enterprises: a conceptual approach
Dholakia, Nikhilesh; Dholakia, Ruby Roy (1975-06-21)All the consumption needs of one-third of the world's consumers are satisfied by social enterprises. Some of the consumption needs of the rest of the two-thirds of the world's consumers are satisfied by social enterprises. ... -
Observations on observation in India's dynamic urban markets
Dholakia, Nikhilesh; Sinha, Piyush Kumar (2004-10-25) -
A strategy modal for export marketing
Dholakia, Nikhilesh; Khurana, Rakesh (1976-07-15) -
Structuring the sales organization
Dholakia, Nikhilesh (1977-12-21) -
Total performance management system for public enterprises: a framework
Dholakia, Nikhilesh (1976-07-15) -
Wage structure in consumer goods and capital goods industries in India
Dholakia, Nikhilesh; Khurana, Rakesh (1979-07-29)