Browsing Journal Articles by Author "Dholakia, Ruby Roy"
Now showing items 1-5 of 5
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Lightwell match company
Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. (1978-07-21) -
Marketing management and beyond: a historical overview
Dholakia, Ruby Roy; Stern, Louis W.; Bagozzi, Richard P. (1977-10-21) -
Marketing planning in a social enterprises: a conceptual approach
Dholakia, Nikhilesh; Dholakia, Ruby Roy (1975-06-21)All the consumption needs of one-third of the world's consumers are satisfied by social enterprises. Some of the consumption needs of the rest of the two-thirds of the world's consumers are satisfied by social enterprises. ... -
Personality trait theory and consumer behaviour
Dholakia, Ruby Roy (1978-04-21)An empirical study was conducted to test the relevance of personality trait theory in the Indian context. The objective was to define the scope of personality trait theory for research and marketing strategy by ... -
The persuasive effect of source credibility: tests of cognitive response
Dholakia, Ruby Roy; Sternthal, Brian; Leavitt, Clark (1978-03-21)