Browsing Journal Articles by Author "Diatha, Krishna Sundar"
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How does the adoption of digital payment technologies influence unorganized retailers' performance? an investigation in an emerging market
Adhikary, Anirban; Diatha, Krishna Sundar; Borah, Sourav Bikash; Sharma, Amalesh (Springer Science + Business Media, 2021-03-30)Unorganized retail dominates the retail landscape across emerging markets (EMs) and is undergoing rapid digitalization. However, the extant literature has not explored the impact of digital payment system adoption on ...