Browsing Journal Articles by Author "Fletcher, S. M."

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    • Dynamic effects of peanut butter brand advertising 

      Rimal, A. P.; Fletcher, S. M.; Deodhar, Satish Y. (2000-10-15)
      Using error correction approach and nonlinear three-stage-least-squares, long run and short run effects of aggregate brand advertising on the US demand for peanut butter are estimated. Results indicate that demand for ...

    • Perception of food safety and changes in food consumption habits: a consumer analysis 

      Rimal, A. P.; Fletcher, S. M.; McWatters, K.; Misra, Sasi B.; Deodhar, Satish Y. (2001-10-15)
      The relationship between seven types of food safety concerns and the corresponding change in food consumption habits of 236 households in Georgia, USA was evaluated. Results showed a gap between food safety concerns and ...