Browsing Journal Articles by Author "Ganesh, Sankar"
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Emerging markets for GM foods: an Indian perspective on consumer understanding and willingness to pay
Deodhar, Satish Y.; Ganesh, Sankar; Chern, Wen S. (International Journal of Biotechnology, 2008-11-10)A random utility approach is used to estimate the logit equations which indicate what factors affect the likelihood of consumption of non-Genetically Modified (GM) and GM foods and whether or not consumers are willing to ...