Browsing Journal Articles by Author "Gupta, Dinesh K."
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Developing a customer-focus approach to marketing of library and information service
Jambhekar, Ashok; Gupta, Dinesh K. (2002-10-19)Philosophically, users are the central entity in all types of libraries. The characteristics of the user body make up an essential and indeed central element in the development of library services. In ways that are now ... -
Marketing library and information services: a study of periodical literature
Gupta, Dinesh K.; Jain, Abhinandan K. (2009-04-29)The study covers 125 articles on marketing of library and information services during the period 1980-2008 mainly covering literature published in India, literature published by Indian authors in foreign publications, and ...