Browsing Journal Articles by Author "Gupta, Nirmal K."
Now showing items 1-5 of 5
-
Commercials consumer prefer
Gupta, Nirmal K. (1987-09-23) -
Creative strategies in Television advertising in India
Gupta, Nirmal K. (1987-09-23) -
Different appeals in Television advertising in India - an analysis (Part A)
Gupta, Nirmal K. (1988-09-23) -
Different appeals in Television advertising in India - an analysis (Part B)
Gupta, Nirmal K. (1988-09-23) -
Execution styles in Television advertising
Gupta, Nirmal K. (1988-09-23)