Browsing Journal Articles by Author "Gupta, S."
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Brand adoption by BoP retailers
Sinha, Piyush Kumar; Gupta, S.; Rawal, Saurabh (Emerald Group Publishing Ltd., 2017)Purpose: The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. ... -
Managing batch processors to reduce lead time in a semiconductor packaging line
Chandra, Pankaj; Gupta, S. (1997-10-08)In this paper we study a semiconductor packaging line at IBM Bromont. At the line, modules are assembled and then tested in a burn-in oven. The burn-in oven is a batch processing station. We outline a procedure to determine ...