Browsing Journal Articles by Author "Haque, Tanjum"
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Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
Sharma, Amalesh; Borah, Sourav Bikash; Haque, Tanjum; Adhikary, Anirban (Springer, 2024-01-03)While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ... -
From silos to synergies: a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; Haque, Tanjum (Elsevier, 2021-10-25)The significant growth of luxury products and services and their marketing in the last three decades has fueled substantial research interest among scholars and practitioners investigating the various aspects of luxury. ...