Browsing Journal Articles by Author "Jagdish, Sheth"
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Does relationship marketing matter in online retailing? a meta-analytic approach
Varsha, Verma; Sharma, Dheeraj; Jagdish, Sheth (Springer International Publishing, 2016)Building on the meta-analytic model suggested by Palmatier et al. Journal of Marketing, 70, 136–153, (2006), this study extends the relationship marketing framework to the domain of online retailing to identify what ...