Browsing Journal Articles by Author "Jaikumar, Saravana"
Now showing items 1-4 of 4
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A field experiment on marketplace literacy and self-help group membership in subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu (Sage, 2024-12-05)We conducted a field experiment to gain marketing insights into low-income, subsistence consumers in emerging markets. We examined two phenomena– marketplace literacy which is knowledge and skills about the marketplace to ... -
Groups and teams: a review of bad apple behavior
Jaikumar, Saravana; Mendonca, Avina (Emerald, 2017)Purpose–The purpose of this conceptual paper is to broaden the understanding of the three negative member (bad apple) behaviors – withholding of effort, interpersonal deviance and negative affect – put forth by Felpset ... -
). ‘I show off, so I am well off’: Subjective economic well-being and conspicuous consumption in an emerging economy
Jaikumar, Saravana; Singh, Ramendra; Sarin, Ankur (Elseveir, 2018)Conspicuous consumption may be explained by the need to signal higher social status in a society. However, whether this consumption actually translates to improved perception of well-being remains unexamined. In the emerging ... -
Shareholders’ reaction to ethical image of sports teams: an event study in the Indian Premier League
Jaikumar, Saravana; Pingali, Viswanath; Virmani, Vineet (DECISION, 2019)Using event study analysis on a sports team and parent firm in the Indian Premier League, we show that investors react adversely to: (1) unethical but legal activity that may have a positive impact on the firm’s value and ...