Now showing items 1-11 of 11

    • Consumer image of Indian airlines 

      Mehta, Subhash C.; Jain, Abhinandan K. (1971-05-10)
    • Experience with case method in short duration executive development programmes 

      Dixit, Mukund R.; Jain, Abhinandan K. (1986-09-22)
      Perceptions & Practices Section: 1 FOCUS and Plan of the paper Short duration executive development programmes (SEDPs), offered widely by management schools and consulting firms to train practising executives, are being ...
    • IA consumer image: promotional efforts will help image building 

      Mehta, Subhash C.; Jain, Abhinandan K. (1971-05-17)
    • Improving overall image of Indian airlines 

      Mehta, Subhash C.; Jain, Abhinandan K. (1971-05-24)
    • Kalyan Pharma Ltd. 

      Jain, Abhinandan K.; Raghuram, G.; Agarwal, Pramod (1993-10-04)
      The case presented in this issue focuses on the interaction between the logistics and marketing aspects of KPL—a frontrunner in the pharmaceutical industry. The key strategic question is what distribution system to ...
    • Marketing library and information services: a study of periodical literature 

      Gupta, Dinesh K.; Jain, Abhinandan K. (2009-04-29)
      The study covers 125 articles on marketing of library and information services during the period 1980-2008 mainly covering literature published in India, literature published by Indian authors in foreign publications, and ...
    • Marketing of management information : research at IIMA 

      Jain, Abhinandan K.; Jambhekar, Ashok; Rao, Srinivas S.; Rama Rao, T. P.; Jajoo, B. H.; Koshy, Abraham (2010-10-05)
    • Planet Health (A) 

      Jain, Abhinandan K.; Sinha, Piyush Kumar; Bhardwaj, Preshth (2006-10-29)
      I n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI) was reviewing the plans for entering the retail business of pharmacy and healthcare products. On the basis of a report submitted by SGI’s ...
    • A quantitative model for press media planning in India 

      Jain, Abhinandan K. (1976-01-23)
      The prevalent practice of press media planning in India is to use available circulation and readership data to draw up media plans that will give the desired "reach" and average frequency of exposure (OTS) among the ...
    • TI cycles: new product strategy (A) 

      Dixit, Mukund R.; Jain, Abhinandan K. (2003-10-20)
      There are a few points about the context of TI Cycles that need to be recognized explicitly. The company is operating in a mature industry where competition is very high. Product innovations are few and incremental. A ...
    • What is the future of case method in management education in India 

      Srinivasan, S. K.; Dixit, Mukund R.; Manikutty, S.; Rao, Srinivas S.; Monippally, M. M.; Bijapurkar, Rama; Raghuram, G.; Rishikesha, T. K.; Mitra, S.; Murthy, K. R. S.; Joseph, Jerome; Jain, Abhinandan K. (2005-10-28)
      This colloquium serves as a conceptual and experiential platform to stage the insights generated on the case method by the faculty who have taught and/or trained at the Indian Institute of Management, Ahmedabad (IIMA). ...