Browsing Journal Articles by Author "Jain, Varsha"
Now showing items 1-2 of 2
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Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
Roy, Subhadip; Jain, Varsha (European Journal of Marketing, 2020-09-22)Purpose The purpose of this study is to construct and validate a generalizable scale to measure service induced perceived stress for customers of personal services with a high level of intangibles having both online and ... -
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha; Merchant, Altaf; Roy, Subhadip; Ford, John B. (Journal of Business Research, 2019-06)Although there has been recent interest in the measurement of advertising-evoked nostalgia, the dimensionality and generalizability of the related scales are restricted to the national/cultural boundaries of Western nations. ...