Browsing Journal Articles by Author "Jaiswal, Anand Kumar"
Now showing items 1-20 of 22
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Business model innovation for inclusive health care delivery at the bottom of the pyramid
Jaiswal, Anand Kumar; Angeli, Federica (SAGE Publications Inc., 2016)This article investigates business models innovation for delivering health care at the base of the pyramid (BoP). The examination of six health care organizational cases suggests that co-creation of patient needs, community ... -
Business model innovation for inclusive health care delivery at the bottom of the pyramid
Angeli1, Federica; Jaiswal, Anand Kumar (Sage, 2016)This article investigates business models innovation for delivering health care at the base of the pyramid (BoP). The examination of six health care organizational cases suggests that co-creation of patient needs, community ... -
CavinKare private limited: serving low income consumers
Jaiswal, Anand Kumar; Venugopal, P. (2008-11-10)This case was prepared by Professor Anand Kumar Jaiswal of the Indian Institute of Management, Ahmedabad and Professor Pingali Venugopal of Xavier Labour Relations Institute (XLRI), Jamshedpur, as a basis for classroom ... -
Change management: a case of state power utility in India
Pandey, Neeraj; Jaiswal, Anand Kumar (Asian Case Research Journal, 2014)The article presents a case study of change management practices at Uttar Pradesh State Electricity Board (UPSEB), Uttar Pradesh, India. The topics discussed include deteriorating electricity supply in Uttar Pradesh, India, ... -
Competitive dynamics between MNCs and domestic companies at the base of the pyramid: an institutional perspective
Angeli, Federica; Jaiswal, Anand Kumar (Elsevier Ltd, 2013)This article investigates the factors underpinning the competitive dynamics between multi-national corporations (MNCs) and domestic companies in base of the pyramid (BoP) markets. We analyze the case of a multi-domestic ... -
Connecting smallholders' marketplace decisions to agricultural market reform policy in India - an empirical exploration
Argade, Aashish; Laha, Arnab Kumar; Jaiswal, Anand Kumar (SAGE Publications, 2021-03-03)Governments in developing countries have attempted to reform inefficient agricultural markets through direct interventions, market-oriented approaches, and institutional mechanisms, with one of the aims being improving the ... -
Context-general and context-specific determinants of online satisfaction and loyalty for commerce and content sites
Jaiswal, Anand Kumar; Niraj, Rakesh; Venugopal, Pingali (2012-09-07)We use the context-general and context-specific factor approach to examine the generalizability of satisfaction and loyalty models across two disparate online contexts—online retailing and content site browsing. Our ... -
Customer satisfaction and service quality measurement in Indian call centres
Jaiswal, Anand Kumar (Managing Service Quality, 2008-11-10)Purpose – The purpose of this research is to examine customer satisfaction and service quality measurement practices followed in call centres. Design/methodology/approach – The study uses qualitative methodology ... -
Dettol: managing brand extensions
Jaiswal, Anand Kumar; Shrivastava, Arpita; Kothari, Dhwani (2009)“What next?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It was ... -
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector
Kaur, Rajwinder; Pingle, Sameer; Jaiswal, Anand Kumar (Emerald Insight, 2024-02-15)Purpose This research aims to investigate the relationship between employer branding and its antecedent organisational culture within the context of the private banking sector. The study also investigates the relationship ... -
Effect of relationship and transactional characteristics on customerretention in emerging online markets
Jaiswal, Anand Kumar; Niraj, Rakesh; Park, Chang Hee; Agarwal, Manoj K. (Elsevier, 2018-12)Trust is important for maintaining customer relationships in online retailing, as customers have only a virtualconnection with sellers. This is especially true in online markets of emerging economies, given their lack of ... -
Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships
Jaiswal, Anand Kumar; Niraj, Rakesh (2012-09-07)Purpose – This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ... -
Examining mediating role of attitudinal loyalty and nonlinear effects in satisfaction‐behavioral intentions relationship
Niraj, Rakesh; Jaiswal, Anand Kumar (Journal of Services Marketing, Vol. 25 (3), pp.165-175., 2011-06)This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral intentions such as willingness to pay more and internal and external complaining ... -
The fortune at the bottom or the middle of the pyramid?
Jaiswal, Anand Kumar (Innovations, 2008-11-10)The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business, propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid. 1 Given the enormous attention the concept has attracted, it has the ... -
The influence of marketing on consumption behavior at the bottom of the pyramid
Jaiswal, Anand Kumar; Gupta, Shruti (Emerald Group Publishing Limited, 2015)Purpose – This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects ... -
Investigating a comparative evaluationapproach in explaining loyalty
Jaiswal, Anand Kumar; Lemmink, Jos G.A.M. (Emerald, 2017)Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ... -
Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India
Angmoa, Dechen; Aithal, Rajesh K.; Jaiswal, Anand Kumar (Taylor and Francis Online, 2023-11-29)Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been discussed extensively in the literature. Most BoP producer firms are based out of remote locations and suffer from informational ... -
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
Shehzala; Jaiswal, Anand Kumar; Vemireddy, Vidya; Angeli, Federica (Emerald Insight, 2024-01-23)Social media influencers have become constant companions of a large audience of young consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to influencers for an individual’s ... -
Socio-cultural sustainability of private healthcare providers in an Indian slum setting: a bottom-ofthe-Pyramid perspective
Jaiswal, Anand Kumar; Angeli, Federica; Ishwardat, Shila Teresa; Capaldo, Antonio (2018-12)Delivery of affordable healthcare services to communities is a necessary precondition to poverty alleviation. Co-creation approaches to the development of business models in the healthcare industry proved particularly ... -
Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India
Jaiswal, Anand Kumar; Černauskas, Vilius; Angeli, Federica; Pavlova, Milena (BMC Health Services Research, 2018)Background: Severe underutilization of healthcare facilities and lack of timely, affordable and effective access to healthcare services in resource-constrained, bottom of pyramid (BoP) settings are well-known issues, ...