Browsing Journal Articles by Author "Jha-Dang, Priya"
Now showing items 1-4 of 4
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An empirical analysis of different types of consumer promotions in Indian market
Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh (2005-10-27)An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, buy-more-and-save ... -
Reconciling Dichotomies in marketing theory and practice
Jha-Dang, Priya; Koshy, Abraham (2005-10-27) -
Role portrayals of men and women in Indian television advertising
Jha-Dang, Priya; Vohra, Neharika (2005-10-27) -
A theory based explanation of differential consumer response to promotions
Jha-Dang, Priya; Banerjee, Arindam (2004-10-25)